YesTechIndonesia
YesTech Indonesia is the official local distributor of YesTech — a global LED display manufacturer present in 100+ countries, trusted at events like the Asian Games, Super Bowl, and FIFA World Cup. ARCT Studio designed a full company profile website that matches the brand's global visual standard and opens doors for strategic partnerships across Indonesia.
Solving the Complexity.
YesTech Indonesia had no local digital presence matching its global brand standard. The product catalog was wide and complex, requiring smart information architecture to avoid overwhelming B2B decision makers visiting the site.
Pain Points
- No local website representing the global brand.
- Complex product catalog with poor navigation structure.
- Product visuals conflicting with UI layout balance.
- Global credibility not communicated fast enough.
- Partnership CTA buried and hard to find.
Objectives
- Build a premium website matching global brand standards.
- Design intuitive navigation for 10+ product series.
- Create a hero section communicating technology leadership.
- Present global case portfolio as strong social proof.
- Design a strategic partners section driving conversion.
Decoding the Audience Psyche.
Primary — B2B Decision Makers
These are the people who sign the purchase order. Procurement managers, technical directors, and operations leads at event organizer companies, venue contractors, stadium management teams, and large-scale entertainment production houses
Secondary — Technical Evaluators
AV engineers, system integrators, and technical consultants who are handed the task of validating whether YesTech's product specifications meet project requirements. They read the pixel pitch numbers.
Dark backgrounds make LED product visuals literally and figuratively glow.
Two-layer navigation — category then product — eliminates decision fatigue entirely.
Global event case studies close B2B deals faster than any specification sheet.
A partner map showing Indonesian cities makes the CTA contextual and compelling.
Crafting the Identity.
YesTech Indonesia was designed as a Digital Showroom — not just a company profile, but a visual experience that mirrors how LED products perform in the real world: striking, precise, and unforgettable. The dark premium aesthetic serves a functional purpose: it makes product visuals dominate the page. A two-layer mega-menu organizes 10+ product series across four categories without overwhelming users. The global case portfolio is treated as the brand's strongest closing argument — full-bleed imagery of world-class events doing the persuasion work.
The Final Execution.
Layout strategy began with wireframing six core sections — Hero, Products, Product Detail, About Us, Case List, and Strategic Partners — each designed with one clear focal point per section.
Visual design applied a dark color system: deep navy as the base, teal-cyan as the brand accent, and red-orange for product announcements. Product imagery was blended against dark backgrounds to create the effect of LED panels glowing from within the page.
The mega-menu was built as a two-column system — categories on the left, product list with thumbnails on the right — allowing power users to navigate directly without friction.
The About Us section used a split layout combining credibility copy with dramatic product-in-use photography. The Strategic Partners section featured a dark Indonesia map with city pin markers and a direct partnership CTA in the footer.
All elements were built as reusable Figma components for developer handoff consistency.
The Result.
YesTech Indonesia gained a digital presence matching global brand standards — credible, premium, and conversion-ready from day one.
Our previous digital presence didn't reflect who we really are. After working with ARCT Studio, we finally have a website that matches the scale of what we do. Partners and clients immediately respond differently — they take us more seriously before we even speak. The product navigation especially made it so much easier to walk clients through our lineup.
YesTech Indonesia
Marketing Team
YesTech reinforced a key principle: for brands with strong visual products, the designer's job is to build the right stage — not steal the spotlight.
Every layout decision was in service of one goal: let the LED panels speak.
Restraint, in this case, was the most powerful design tool available.